130%+ YOY GROWTH IN NON-BRAND SEARCH TRAFFIC
How To Cook Case Study
Multiple how to cook videos broke through in Youtube and Google search results, which in turn helped boost Crowd Cow’s How to Cook landing pages (also wrapped in recipe schema) in the search results. How to Cook keyword traffic saw 569% YoY growth from 2020 to 2021, and this growth helped improve rankings across a variety of cut category keywords.
| How to Cook Video | Views | Length | Google Monthly Search Demand(How to / Cut category) | Link |
| Top Sirloin | 49K | :46 | 1,600/18,000 | https://youtu.be/EJhjSa5MaNI |
| Burger Patties | 43K | :44 | 2,400/673,000 | https://youtu.be/BCOmGOmtTX0 |
| Tri tip | 24K | 1:08 | 8,100/74,000 | https://youtu.be/M3nmLLnxEcI |
| Chuck Roast | 8K | 1:24 | 8,100/60,500 | https://youtu.be/u18ctZZo2A8 |
| Chuck Eye Steak | 10K | 1:08 | 880/9,900 | https://youtu.be/aNx98eKubVA |
| Bavette Steak | 14K | :44 | 320/18,100 | https://youtu.be/BVw3gnj6vZQ |
FARMER PROFILES
In addition to implementing the foundational SEO structures and building out a series of simplified recipe videos that leveraged Youtube’s Search Algorithm tied to Google’s tendency to feature videos in the SERP for certain food related searches, I also traveled with the CEO and filmed farmer profile stories.
One of the most interesting Companies I got to interview was Del Pacifoc Seafood company in Altat Bay, Mexico.