PROGRAMMATIC SEO
My strategy took Way from 150K organic users a month to 1.5 mil+ organic users a month in two years.
1.5 million users a month led to 1000+ more organic app installs per month, an increase in insurance leads by 2400%, an increase in parking revenue by 100%, an increase car wash revenue by 400%.
In addition to SEO Growth Marketing, I am Way’s in-house videographer and video editor. The video above I edited using screen grabs, essential graphics within Premiere Pro.
The video above was a commercial test concept, adding humor to the every day driver obsessions with their vehicles. I shot and edited.
The insurance videos were a series of question and answers meant to be used to support customer’s understanding through the online bind process.
Organic and Affiliate
My Growth Strategy for Way’s SEO program was to leverage a blog to push out data driven stories and evergreen FAQ help guides that would generate organic backlinks to build authority while scaling high intent conversion content through dynamic content aka programmatic SEO.
I also led and grew Affiliate marketing for Way.com (the other section in graph above), accounting for an increase in affiliate revenue by 150%
