Corporate Gift Note Readings
I concepted, wrote scripts, directed the shoot and edited the ads for Crowd Cow’s 2020 holiday gifting push.
The best performing creative on social media channels in terms of engagement and CTR were gift note reading ads and midnight shrimp – listed below. The individual gift note readings were chopped up into individual 10 to 15 second ads and pitted against each other on social channels. The two top performing were the fireplace gift note and the Elf gift note.
THE NUMBERS
The gifting social ads drove a lot of traffic to the corporate gifting landing page at just under a 2% CTR, and had high positive engagement, based on customer feedback through email leads.
