- Strategy Execution
- Email sign up’s purpose was to bring early awareness and collect emails from fans, as well as get Google to index the landing page and it’s content early – before we actually submitted the game to Google for pre-registration. The below images are two pre-registration landing pages. Using device recognition, the page had a sign up flow that sent android phones to the Google Play Store for pre-registration, and collected emails from iOS, Amazon and desktop devices with sneak peek drip content. Those that signed up for pre-registration, would get the opportunity to unlock free in-game items.
LAUNCH Strategy TOY STORY DROP!
Our work led to 1,000,000+ pre-registration installs for the game, and after that I departed Big Fish Games for a new opportunity at a start up. At the time of launch, the landing page, content campaigns and backlink strategies have secured Big Fish Games website a first page ranking for “Toy Story Game” and other related terms – meaning I ending up hitting all my conversion goals and awareness goals.
UTILIZE EXISTING SEARCH VOLUMES OF TOY STORY BRANDED TERMS, AND PARTNER WITH DISNEY FAN WEBSITES TO BRING EARLY AWARENESS PRE-LAUNCH, EXCITING THE TOY STORY FAN BASE AND GETTING THEM TO SPREAD THE WORD.