A TOP OF FUNNEL DIGITAL AD CAMPAIGN I CRAFTED FOR CROWD COW.
- Creative Execution
- After concepting the distribution strategy (social ads and web integration) and working with the media buyers to plan the audience targeting, I wrote script and mocked up a rough storyboard prior to shooting the spot with an extra camera guy.
THE NUMBERS
I wrote, casted, directed and edited this spot that led to a cost per view of one cent on Facebook, a CTR over 2%, and resulted in growing Crowd Cow’s new customer retargeting funnel by more than 200,000 in it’s first two weeks of running.
It also had a .46 cent cost per product view – setting a new record benchmark for top of funnel creative at Crowd Cow, making it the cheapest ad they’ve ran on facebook.