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MY WORK
My work is the culmination of research, data and creative visions.
Strategy Execution

Email sign up’s purpose was to bring early awareness and collect emails from fans, as well as get Google to index the landing page and it’s content early – before we actually submitted the game to Google for pre-registration. The below images are two pre-registration landing pages. Using device recognition, the page had a sign up flow that sent android phones to the Google Play Store for pre-registration, and collected emails from iOS, Amazon and desktop devices with sneak peek drip content. Those that signed up for pre-registration, would get the opportunity to unlock free in-game items.

LAUNCH Strategy TOY STORY DROP!

Our work led to 1,000,000+ pre-registration installs for the game, and after that I departed Big Fish Games for a new opportunity at a start up. At the time of launch, the landing page, content campaigns and backlink strategies have secured Big Fish Games website a first page ranking for “Toy Story Game” and other related terms – meaning I ending up hitting all my conversion goals and awareness goals.

UTILIZE EXISTING SEARCH VOLUMES OF TOY STORY BRANDED TERMS, AND PARTNER WITH DISNEY FAN WEBSITES TO BRING EARLY AWARENESS PRE-LAUNCH, EXCITING THE TOY STORY FAN BASE AND GETTING THEM TO SPREAD THE WORD.